Welcome to Apegroup

We're a digital studio, busy designing and building products, content and businesses

See our work


About Us

We’re a Stockholm based digital studio dedicated to helping your business do great things. We change, build and run digital business, products and content. Since the start in 2001 we’ve been part of more than 100 digital initiatives helping brands grow, creating value and increasing profit for clients like McDonald’s, ICA, Hemnet, MTG, Fortum, TV4 and Söderberg & Partners.


What We Do

We believe in quality over quantity: finding the right solution for each touchpoint, choosing the right systems under the hood, and delivering content that customers remember.


Digital products

Regardless if you need a marketing campaign, interactive experience, web application or internal tool, we’ll make sure users fall in love with your digital products and services. 

— Websites
— Mobile apps
— Interactive screens


Business solutions

Nothing can be built without the right foundations. We help our clients build infrastructure, place their bets on the right systems, and monitor how well their technology performs.

— System Integration
— Cloud applications
— Internal products  



Great text, photos and videos keep your product or service relevant and personal. That’s the reason we design, publish and keep track of content for our clients.

— Videos
— Photography
— Copywriting


Why Choose Apegroup?


We drive growth 

Growing your audience and their engagement is a long game, not something you can fix by hacking. Keeping an eye on the data and understanding user needs results in incrementally fixing under performing parts of your product.

Growing McDonald's user base for 7 years


We increase profit

Making sure you are doing the right thing for the right customers is difficult, but key to keeping your business profitable. We can help you identify which efforts will yield the biggest results and release it fast.

Increasing conversion for Fortum


We create long term value

We put the user first because happy users are valuable users. But our idea of value isn’t just about users; it’s also about building capability, technical infrastructure and transferring knowledge within your organisation. 

Decreasing minutes on the phone for HLL


Design, technology and business

For every project we do, we always involve a senior designer, developer and business designer. We've always been all about the magic that happens when you cross beautiful design, with robust technology and a business sense. 

Work with us



More than 50 makers who love all things digital


We may have our roots in mobile, but we believe in building sustainable ecosystems that span across many touch-points and technical platforms. We’ve never been just about technology, or just about design - but about the sweet spot of possibilities between design, technology and data. 


Have a project in mind?

No matter what your project is, it has to start somewhere. We have a flexible process that will help you get from questions to fully fledged products, and everything in between. Depending on the project, we can mix and match different steps, and we’ll always recommend what's best for you. Come grab a cup of coffee and we’ll discuss what type of projects will suit your needs. 


Research and planning

Digital initiatives should be informed by solid insights. We work hands on with our clients to understand their current situation, covering customer and user needs, business goals as well as technical and organisational capabilities.


Concept and prototyping

An idea is just a hypothesis until it’s been tried and tested. Why invest time and money on a blind guess? We explore directions, create prototypes and run user tests to turn ideas into solid, well grounded concepts that are ready for design and development.


Text, photo and video

We tailor content for your customers needs. No matter what platforms or channels they prefer, we see to it that the right communication gets through at the right time and in the right place. Content that fits your product, is personal, relevant and that evolves over time.


Product and system design

We create product innovation based on real data and real users. Well crafted designs that moves customers and brands alike. Transforming the idea into every user story and design asset needed for the development of well crafted products.



Software development

Front- and backend solutions that create a seamless experience across channels and platforms is key. Our software engineers make these solutions come to life through system integration, automated testing and software architecture.



It’s one thing to build it and launch it. Keeping it running is a whole different ballgame, especially when the world around us is constantly changing. We enable quality by being proactive. We basically see to it that your product stays fresh in the game.