A great place to work

It’s hard to describe the culture of a company, so we’re not even going to try. Instead we’ll list the work we do when we don’t do client work. Every Friday after lunch, client work is banned and we’re all forced to work on passion projects. That’s nice. It’s fun here.

 A photograph from our last event.

A photograph from our last event.


Breakfast lecture — Thursday 16 may

Learnings from working with startups

Join us Thursday 15th March for breakfast and an inspirational lecture by Nils and Madeleine from Apegroup. We share learnings from finding shortcuts when launching a project as fast and easy as possible, even when working with a small budget. For this event, we have invited our friends Doodlespot and Deeds and they will share some learnings from working with an agency as a startup.

Sign up here


We're hiring!

We’re always on the lookout for talented designers, developers and business people. Visit jobs.apegroup.com to see all open positions now.


Sr Backend Developer

Are you a talented solutions architect or backend Java developer? We think that you as a developer strives for clean, robust and scalable code. In fact, code reuse and modularization is a key factor here.

Apply now


Business Design Director

As a Business Design Director you play a central part as an advisor to our clients. You are responsible for overseeing multiple projects for our clients to ensure that they are in line with customer behaviour as well as business objectives and agreements

Apply here



We have a podcast

Re:Design is a podcast in Swedish about all things design. It’s the only podcast about digital design in Sweden. Nils, Linnéa, Ola and Marcus have recorded and released over 45 episodes over the course of two years. Subscribe at www.designpodcast.se


Crash Course

Crash Course är en mini-serie på 12 avsnitt riktat till nya designers, men vi tror det finns någonting att lära sig för alla som lyssnar. Nils och Linnea går igenom grunderna, förklarar ord vi ofta slänger oss med och delar med oss av lite handfasta råd. Det kommer ett nytt avsnitt varje vecka.


Minimum Viable Product

Minimum Viable Product är något som beställare gärna säger men inte fullt greppar vad det är. Nils Marcus och Linnea reder ut vad som gör en MVP och hur man ska tänka när man designar.


Branding & Material Design

Viktor Balkewitsch Persson är lead designer på Google där han har varit med och tagit fram Material Design och ingick i teamet som tog fram Googles nya logga. Vi pratar med honom om branding och frågar honom hur han (och lite Google) ser på branding i digitala produkter.



Check out our office

Working at Apegroup comes with a number of perks, apart from great colleagues and challenging client work. Here’s a few. Reach out to Alexandra, our office manager for the full list.

  • Sharpening Fridays — no client work after lunch on Fridays
  • Yay day! — You have a day off on your birthday
  • Breakfast on Monday mornings, a stacked beer fridge on Fridays
  • A ping-pong table, a pool table, and an X-box on a big screen TV

We write stuff

People who write well think well is something we all believe over here. Whether it’s user stories or articles on Medium or LinkedIn we like to communicate in written words. Head over to Medium to read all our articles.


Design Principles: a guide to less shitty feedback

With over 15,000 views this is our most read article of last year. Our UX designer Linnéa explain why design principles are a great way to ensure your team give great feedback.


5 Actual Web Designs Trends for 2016

This is our most read text of all time (over 110,000 views to date). Whenever your read an article listing trends their always a disappointment. Our Design Director Nils Sköld list five actual trends that are all still relevant today.


Let’s talk about conversational interfaces

Years before chatbots and conversational interfaces became a thing our Design Director Ola Laurin wrote a text about it in this thought provoking piece.




We like to try things and relase them in the wild. Sometimes we fail miserably and sometimes we get it right. Here’s some of our experiments.


Super HUD

An open source project for an iOS heads up display



We host hackathons where we teach kids how to code


Building robots is fun

Watch us build a dance robot


IOT around the office

Of course we have a smart mirror here


Bike navigator

We love prototyping with hardware, and bikes!